Gen V isn’t a campaign.
It’s a line in the sand.
A movement created to flip the HPV conversation from fear to agency, from awkward silence to personal power.
It speaks to a generation that doesn’t wait to be told what to do, one that chooses, owns, and acts.
Gen V reframes HPV prevention as identity: a declaration of strength, autonomy, and future-first thinking for Gen Z in Vietnam.
This is what it looks like when health becomes self-expression, and prevention becomes part of the story you choose to write.
"TỤI MÌNH LÀ NGƯỜI VIỆT
TỤI MÌNH LÀ GEN V
TỤI MÌNH ƯU TIÊN PHÒNG VỆ HPV TRONG CÂU CHUYỆN CỦA BẢN THÂN"
WE ARE VIETNAMESE
WE ARE GEN V
WE PRIORITIZE HPV PREVENTION IN OUR STORY
Gen V Social Videos
Preheat
Something big is coming 🚀 Be ready, because Gen V is gonna change the game ✌️ #WeAreGENV
Prelaunch
The countdown is on! A community for you, by you ✌️ Watch this space. 👀 #WeAreGENV
Launch
It’s official, Gen V is here! ✌️ Find your vibe and join the tribe. Take action. #WeAreGENV
Sustenance
This is our boss move ⚡️ Raise your ✌️and take charge of your narrative ✨️ #WeAreGENV
Instagram/TikTok Influencer Stories
Got the moves? ✌️✨️ Show off your Gen V vibe with a Gen V selfie 😎
Be one of us. #WeAreGENV
Thần thái? Check! ✌️✨️Tự tin selfie thả dáng Gen V 😎
Hãytrởthànhmột Gen V! #WeAreGenV
Simple TikTok tutorial trend using emojis: 🫵➡ ✌️x2 ➡ 🫶➡ 💪
Call to action: 🫵👨🏼⚕️🏥💉💛
Prelaunch Website
Your Story, Your Power.
These Gen V’ers have taken the step to be more proactive in helping to prevent certain HPV-related cancers and diseases.
Will you be part of Gen V too?
Post-launch Website
THE GEN V COMMUNITY IS NOW 24,593 AND GROWING.
GEN V IS WRITING OUR OWN STORY.
Join the generation that helps protect against certain HPV-related cancers and diseases.*
Join us now.
Brand awareness video
Our team worked on planning and shooting the video, as well as drafting the copy to go along with it on different social media platforms.
Video views | 47,851 |
Engagement rate | 8.3% |
Brand mentions | +67% |
Followers | +786 |