Generation V

Gen V isn’t a campaign.

It’s a line in the sand.

A movement created to flip the HPV conversation from fear to agency, from awkward silence to personal power.

It speaks to a generation that doesn’t wait to be told what to do, one that chooses, owns, and acts.

Gen V reframes HPV prevention as identity: a declaration of strength, autonomy, and future-first thinking for Gen Z in Vietnam.

This is what it looks like when health becomes self-expression, and prevention becomes part of the story you choose to write.

"TỤI MÌNH LÀ NGƯỜI VIỆT

TỤI MÌNH LÀ GEN V

TỤI MÌNH ƯU TIÊN PHÒNG VỆ HPV TRONG CÂU CHUYỆN CỦA BẢN THÂN"

WE ARE VIETNAMESE

WE ARE GEN V

WE PRIORITIZE HPV PREVENTION IN OUR STORY

Gen V Social Videos

Preheat

Something big is coming 🚀 Be ready, because Gen V is gonna change the game ✌️ #WeAreGENV

Prelaunch

The countdown is on! A community for you, by you ✌️ Watch this space. 👀 #WeAreGENV

Launch

It’s official, Gen V is here! ✌️ Find your vibe and join the tribe. Take action. #WeAreGENV

Sustenance

This is our boss move ⚡️ Raise your ✌️and take charge of your narrative ✨️ #WeAreGENV

Instagram/TikTok Influencer Stories

Got the moves? ✌️✨️ Show off your Gen V vibe with a Gen V selfie 😎

Be one of us. #WeAreGENV

Thần thái? Check! ✌️✨️Tự tin selfie thả dáng Gen V 😎

Hãytrởthànhmột Gen V! #WeAreGenV

Simple TikTok tutorial trend using emojis: 🫵➡ ✌️x2 🫶➡ 💪

Call to action: 🫵👨🏼‍⚕️🏥💉💛

Prelaunch Website

Your Story, Your Power.

These Gen V’ers have taken the step to be more proactive in helping to prevent certain HPV-related cancers and diseases.

Will you be part of Gen V too?

Post-launch Website

THE GEN V COMMUNITY IS NOW 24,593 AND GROWING.

GEN V IS WRITING OUR OWN STORY.

Join the generation that helps protect against certain HPV-related cancers and diseases.*

Join us now.

Gen V became MSD Vietnam’s most impactful campaign, not by shouting louder, but by reframing the conversation.

It brought a long-taboo topic into the open, built meaningful awareness around HPV, and resonated with Gen Z in a way health messaging rarely does.

More importantly, it translated relevance into action, encouraging young people across Vietnam to seek HPV vaccination as a step toward preventing HPV-related cancers and diseases. Quietly effective. Culturally resonant. Built to last.