Gen V isn’t a campaign.
It’s a line in the sand.
A movement created to flip the HPV conversation from fear to agency, from awkward silence to personal power.
It speaks to a generation that doesn’t wait to be told what to do, one that chooses, owns, and acts.
Gen V reframes HPV prevention as identity: a declaration of strength, autonomy, and future-first thinking for Gen Z in Vietnam.
This is what it looks like when health becomes self-expression, and prevention becomes part of the story you choose to write.
"TỤI MÌNH LÀ NGƯỜI VIỆT
TỤI MÌNH LÀ GEN V
TỤI MÌNH ƯU TIÊN PHÒNG VỆ HPV TRONG CÂU CHUYỆN CỦA BẢN THÂN"
WE ARE VIETNAMESE
WE ARE GEN V
WE PRIORITIZE HPV PREVENTION IN OUR STORY
Gen V Social Videos
Preheat
Something big is coming 🚀 Be ready, because Gen V is gonna change the game ✌️ #WeAreGENV
Prelaunch
The countdown is on! A community for you, by you ✌️ Watch this space. 👀 #WeAreGENV
Launch
It’s official, Gen V is here! ✌️ Find your vibe and join the tribe. Take action. #WeAreGENV
Sustenance
This is our boss move ⚡️ Raise your ✌️and take charge of your narrative ✨️ #WeAreGENV
Instagram/TikTok Influencer Stories
Got the moves? ✌️✨️ Show off your Gen V vibe with a Gen V selfie 😎
Be one of us. #WeAreGENV
Thần thái? Check! ✌️✨️Tự tin selfie thả dáng Gen V 😎
Hãytrởthànhmột Gen V! #WeAreGenV
Simple TikTok tutorial trend using emojis: 🫵➡ ✌️x2 ➡ 🫶➡ 💪
Call to action: 🫵👨🏼⚕️🏥💉💛
Prelaunch Website
Your Story, Your Power.
These Gen V’ers have taken the step to be more proactive in helping to prevent certain HPV-related cancers and diseases.
Will you be part of Gen V too?
Post-launch Website
THE GEN V COMMUNITY IS NOW 24,593 AND GROWING.
GEN V IS WRITING OUR OWN STORY.
Join the generation that helps protect against certain HPV-related cancers and diseases.*
Join us now.